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Friday, May 26, 2017


Sue Burbach (Photographer).
(2016, March).
A Walk Through Magic Kingdom
By: Hannah Burbach
5/24/17
If you’re still with me here, congratulations. You’ve shown your loyalty and now you get to hear my side of things. As I’ve said before, I’ve been to Disney World more than any sane, frugal, and self-respecting person should. But I don’t regret it at all because now I have so many awesome stories and memories. I’m not really a situationally aware person by nature; in fact, I’m quite oblivious to anything that’s not directly in my line of sight. However, on my last trip to the magical world of Disney, I took it all in. Literally all of it. I was a kid in a candy store, looking every which way in awe. And what I observed actually correlated with the research I’ve been conducting on the topic of Disney’s social hierarchy (see my first article for the categorization of workers).
You Shall Not Pass (until you get your bag checked)
We took the ferry across the lake to get to Magic Kingdom and upon entering the park, we had to have our bags searched. This was my first encounter of the day with a Disney employee and, even though they were wearing the cherry blue uniforms, they were definitely not feeling the magic. It’s not like they were miserable; they were simply doing their job of searching and confiscating. They smiled slightly, if only to return a polite greeting, but who can blame them? They don’t even get to spend their workday inside park. I would categorize these workers as the menial workers since they aren’t quite guides, despite their interactions with the guests. These were some of the older workers, not quite the youthful look often associated with Disney World.
Bright and Cheery
Then, we were walking right down Main Street, with only the occasional college intern waving at us with a giant white Mickey glove and a costumed Pluto (Mickey Mouse’s dog), chillin’by the American flag. These are  the guides. They’re the young, bright, cheery people who are ridiculously underpaid but appear happy to be alive nonetheless. A guide is likely  the job that most people think of when they imagine working for Disney World, especially the little girls who wish upon a star to become a Disney princess. I know this from experience, because I always wanted to be Ariel… okay, I’ll be honest. I still want to be Ariel. Or maybe Merida from Brave. I could settle for either. But I’m getting off track. My apologies.
Technical Difficulties
Sue Burbach (Photographer). (2016, March).
There I was, exploring Magic Kingdom and I’d seen workers from two of Johnson’s categories: menial and guides. I had yet to see any workers that seemed to be from management or from the technicians group. But, that’s to be expected because they do most of the behind the scenes work. I wasn’t too disconcerted, especially because I didn’t know what I was looking for at the time. So, I went on my merry way and headed to the Pirates of the Caribbean ride in Adventureland. If any of you have been on this ride, then you’ll know that it breaks down constantly. I remember one breakdown in particular for two reasons: 1) I wrote about it, and 2) we stopped right before a big drop in the ride. That tell-tale voice came over the intercom to explain a technical difficulty and I just knew we would be sitting there, anticipating the splash, for a long time. I looked around and as I looked upward, I saw a window set into the “rock.” And in that window were two technicians, running the ride and trying to work through the problem. I was shocked because this ride’s my favorite, I’d been on it numerous times, and never had I seen this window. It’s so subtle that if the ride hadn’t stopped at that exact moment, no one would’ve seen it. However, due to the circumstances, I took notice. And, with me being me, I smiled and waved at the workers. They seemed stunned that I was looking at them, but they waved back nonetheless. And a year later I checked technicians off my mental list of workers.

The Last Hoorah

Disney PhotoPass (Photographer). (2016, March)
My family and I continued to make our way through Magic Kingdom and as we did so I kept seeing the guides and the occasional menial worker. But the technicians weren’t coming around as often and I don’t believe I ever did see a worker in management. I suppose the head honchos have more important things to do than amble through the park interacting with tourists. The day ran its course and we did our thing, eating packed lunches because we learned not to be manipulated into eating at the restaurants, buying our overpriced souvenirs (yeah, not so good at avoiding the manipulation with that), and riding the rides. The last worker I saw in the park was on my way out at 11:00 pm. A young boy had obviously had too much sugary goodness and looked like he was about to blow. I quickly ushered my family past him, which was a good thing because I glanced back to see a nice… pile… on the ground. I eagerly wanted to share the disgustingness with my cousin, however when I got her to turn back, a man was already sweeping up the sawdust-ed mess into a bin. It was miraculous how quickly that worker was on top of the situation. I applaud him. He helped keep Magic Kingdom clean and tidy.

It's nice that I can use my previous research to categorize the workers I saw on my last trip, but I also would never use those categorizations in daily conversation because the workers are all equally important. The labels could be interpreted incorrectly and I want to avoid that, especially since I’ve seen the workers in action. Each and every person who works in Disney World has a unique and vital role. Anyone who says otherwise can come talk to me, because I’ve done my research. I recently asked my mother if we could take another trip next summer, 2018, and who knows, maybe I’ll finally see a magical manager meandering among the masses. Or maybe I’ll just try to see Mickey Mouse. Yeah… that sounds more fun.

Friday, May 19, 2017


Disney Tourists: Playing Along Since 1957

By: Hannah Burbach

5/19/17

Surveys1 (Photographer). (2012, July 7).
Retrieved from http://www.flickr.com
Welcome back, fellow Disney enthusiasts! If you read my last article, then you’re well informed of a few theories behind the Mickey Mouse ears: the American Dream, societal hierarchy, lack of freedom, etc. But, let’s be honest here, theories are good, you know, in theory, but the real question is: do they apply to real life? I set out to answer that question and carried out my own primary research on this topic because I wanted to see if my results correlated with Johnson, Pike, and Wright’s ideas. I wished to know if people seemed to follow Disney’s mannerisms of crowd control or if the attempts to manipulate thousands of people fail.

Methodology

I made a survey through Google forms, like any self-respecting undergraduate student would, and sent out it to family and friends, with 18 gracious responses. The survey was basically trying to find if people succumbed to Disney’s control, such as buying food within the parks and watching the parades. It also includes Disneyland because, for this particular area of research, both are managed in the same way. In the survey, I asked the following questions:
  • When was your last trip to Disney World/Disneyland?
  • What do you feel when you are in a Disney park?
  • Do you watch the parades when they come around? Why?
  • When you went to a park, did you bring your own food or did you purchase it inside the park? Why?
  • Did you purchase souvenirs while inside a Disney World/Disneyland park? Why?
    Have you ever used Fast Passes for a ride?
  • Have you ever stayed at a Disney World/Disneyland resort? If so, did you use their transportation services to get to and from the parks?
  • On a scale of 1 to 10, with 1 being the lowest and 10 being the highest, how would you rate your experience at Walt Disney World/Disneyland?
10/10 Recommend Disney Parks

Generally, most of the participants said that they were excited and happy and amazed while in a Disney park, and all of those who responded as such rated their experience as an 8/10 or higher. Only one participant seemed to have had a bad experience, saying the park made them feel stressed and rating their trip as a 2/10. Translation: Disney World and Disneyland are great places… okay, no. That’s not the actual translation. The real one is that people feel all these emotions in response to the Disney environment while completely unaware that they are being manipulated both economically and regarding their mobility from place to place within the park.

Parades, Restaurants, Souvenirs – Oh My!

As I stated in my previous blog post, the parades in the center of the parks are one of the major ways the park managers maintain order. A ton of tourists flock to the bright lights, the dancing, and the music, leaving the outer rings of the parks relatively empty and the lines for the rides significantly shorter. Three-quarters of individuals answered that they sometimes or always watch the parades as the come. One responder’s answer perfectly sums up how the parade version of crowd control works: “Not the whole parade, but I stop by and watch it sometimes because the crowds gather around and it's hard to walk from ride to ride when a parade is ongoing.”

DisneyDreamz (Photographer). (2009, May 15). Retrieved from
http://www.flickr.com
Another way that Disney World and Disneyland generate a lot of income is by opening non- chain, thematic restaurants. Almost all of the survey participants said they both ate food at those restaurants and also brought food in. The reasoning for eating in the parks: it’s all a part of the experience. This is a true statement, as the waiters and waitresses dress up and act the part and the internal environment is specific to the area of the park. For example, when my family traveled to Disney World when I was eight, we were all about the thematic experience. One restaurant I remember is Pecos Bill CafĂ©, located in Frontierland in Magic Kingdom. The food was all Old Western-style and the waiters dressed in cowboy boots and hats. But, we also carried our own food into the park because the grub is EXPENSIVE! This is a personal example, but it is a trend I noticed in my observations while I visited Disney World and also in my survey.

Natlee75 (Photographer). (2014, May 17).
Retrieved from http://flickr.com
Similar to the dining, buying souvenirs is a part of the package. Kids love to buy that perfect pirate necklace in Adventureland or that adorable Ham Pillow Pet™ waiting outside Buzz Lightyear’s Space Ranger Spin (that second example was me… two years ago… when I was a 17-year old junior in high school). Adults aren’t exempt from the trap either; they can’t wait to purchase a sweatshirt or ball cap to commemorate their time. Again, 14 out of the 18 participants recorded that they bought a souvenir from Disneyland or Disney World at one time or another. In my opinion, one person gave the perfect answer that sums up everyone’s souvenir-buying experiences while in Disney: “I’m a Disney hoarder.” We, as consumers, see one thing and eagerly grab it, and then we want more and more because when it comes to Disney souvenirs, the more the merrier. But, allow me to be frank, the same souvenirs are waiting at the friendly neighborhood Target for a significantly cheaper price. Yet, for some reason, people are made to think that the souvenirs at the parks are somehow more special or more legitimate even though they’re not. That’s the Disney mind games, for you.

The Perfect Utopia

With all these structures in place, Disney World and Disneyland are essentially the perfect Utopia: they function economically on their own and each person follows the patterns and unspoken rules. My results simply support the ideas that Johnson, Pike, and Wright presented because people do behave as though they are being controlled a certain way, even if they don’t realize it. And this information may drive someone to despise the parks for taking away their freedom, but I doubt it because everyone likes to lose control for a little while and not have any worries. Like my good pals Timon and Pumba like to say: Hakuna Matata.